Privacy policy

Last updated: 1-1-2026

This Privacy Policy describes how Mason & Reed London (the “Site,” “we,” “us,” or “our”), part of L&D Ecommerce Limited , collects, uses, and shares your personal data when you visit our Site, use our services, make a purchase through Mason & Reed London, or otherwise communicate with us regarding the Site (collectively, the “Services”). For the purpose of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, website visitor, or another person from whom we have collected information under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, update the “Last updated” date, and take all other steps required under applicable law.

How we collect and use your personal data

To provide the Services, we collect personal information about you from various sources, as outlined below. The information we collect and use depends on your interactions with us.

In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, deliver or improve the Services, comply with applicable legal obligations, enforce applicable service terms, and protect or defend the Services, our rights, and the rights of our users or others.

What personal data we collect

The type of personal data we collect about you depends on your interactions with our Site and your use of our Services. When we use the term “personal data,” we mean data that identifies you, relates to you, describes you, or can be associated with you. The following sections describe the categories and specific types of personal data we collect.

Information we collect directly from you

Information that you provide directly to us through our Services may include the following:

  • Contact details, including your name, address, phone number, and email address.

  • Order details, including your name, billing address, shipping address, payment confirmation, email address, and phone number.

  • Account details, including your username, password, security questions, and other information used for account protection.

  • Customer support information, including information you share in communications with us, such as when you send a message through the Services.

Certain features of the Services may require you to provide us with specific information about yourself. You may choose not to provide this information, but you may then be unable to use or access those features.

Information we collect about your usage

We may also automatically collect certain information about your interaction with the Services (“Usage Data”). For this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information on how you access and use our Site and your account, including device information, browser information, network connection data, your IP address, and other information regarding your interactions with the Services.

Information we obtain from third parties

Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

  • Companies that support our Site and Services, such as Shopify.

  • Our payment processors, who collect payment information (such as bank account, credit or debit card information, billing address) to process your payment, fulfil your orders, and deliver the products or services you requested so we can fulfil our agreement with you.

  • When you visit our Site, open or click on emails we send, or interact with our Services or ads, we or third parties we work with may automatically collect certain information through tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

All information we receive from third parties is handled in accordance with this Privacy Policy. See also the section below, Third-party websites and links.

How we use your personal data

  • Provision of products and services. We use your personal data to provide the Services to you in accordance with the agreement we have with you, including processing your payments, fulfilling your orders, sending account- and transaction-related notifications, managing your account, arranging shipping, facilitating returns and exchanges, and other related features and functionalities. We may also enhance your shopping experience by allowing Shopify to match your account with other Shopify services you may wish to use. In this case, Shopify processes your data as described in the Shopify Privacy Policy and Shopify Consumer Privacy Policy.

  • Marketing and advertising. We may use your personal data for marketing and promotional purposes, such as sending you promotional emails, SMS, or mail, and displaying ads for products or services. This may include using your personal data to better tailor the Services and ads on our Site and other websites. Where applicable, we process such data in accordance with relevant UK data protection and privacy laws, including where our legitimate interests provide an appropriate lawful basis.

  • Security and fraud prevention. We use your personal data to detect, investigate, or take action against potential fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account login credentials secure. We strongly advise that you do not share your username, password, or other access details with anyone. If you suspect your account has been compromised, please contact us immediately. Where applicable, we process such data on the basis of our legitimate interest in maintaining the security of our website, customers, transactions, and business.

  • Communication and service improvement. We use your personal data to provide customer support and improve our Services. This is in our legitimate interest to communicate with you, provide effective services, and maintain our business relationship with you.

Cookies

Like many other websites, we use Cookies on our Site. Specific information about the Cookies we use in connection with supporting our store via Shopify can be found at https://www.shopify.com/legal/cookies . We use Cookies to support and improve our Site and Services, including remembering your actions and preferences, performing analytics, and better understanding how users interact with the Services. We may also allow third parties and service providers to use cookies on our Site to better tailor services, products, and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can configure your browser settings to delete or reject cookies. Please note that deleting or blocking cookies may negatively impact your user experience and may cause certain Services, including specific features and overall functionality, to not function properly or become unavailable. Additionally, blocking Cookies may not completely prevent how information is shared with certain third parties, such as advertising partners, where permitted by applicable law and your consent settings.

How we disclose personal data

Under certain circumstances, we may disclose your personal data to third parties for contract fulfilment, legitimate business purposes, legal compliance, and other reasons outlined in this Privacy Policy. Such circumstances may include:

  • With vendors or other third parties performing services on our behalf, including IT management, payment processing, data analysis, customer support, cloud storage, order fulfilment, and shipping.

  • With business and marketing partners to provide services and show you advertisements, subject to applicable privacy laws and consent requirements. Our business and marketing partners process data in accordance with their own privacy policies.

  • When you instruct us, request us, or otherwise give permission to share certain data with third parties — for example, to deliver products to you or through your use of social media widgets or login integrations.

  • With our affiliates or otherwise within our corporate group, as part of our legitimate interests in operating our business.

  • In connection with a business transaction, such as a merger, acquisition, restructuring, insolvency, or sale of assets; to comply with applicable legal obligations; to respond to lawful requests; to enforce applicable service terms; or to protect or defend the Services, our rights, and the rights of our users or others.

We disclose the following categories of personal information for the purposes described above in “How we collect and use your personal data” and “How we disclose personal data”:

Category

Categories of recipients

  • Identifiers such as basic contact details and certain order and account information

  • Commercial information such as order details, shopping behaviour, and customer support data

  • Internet or other similar network activity, such as usage data

  • Approximate geolocation data, such as location derived from an IP address or other technical methods

  • Vendors and third parties providing services on our behalf, such as internet providers, payment processors, fulfilment partners, customer support partners, and data analytics providers

  • Business and marketing partners

  • Affiliates

We do not use or disclose sensitive personal data for the purpose of deriving characteristics about you except where permitted by law and, where required, with your consent.

Where permitted and, where required, with your consent, we may share personal data with advertising and marketing partners to carry out advertising and marketing activities.

Third-party websites and links

Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or managed by us, it is important that you read their privacy and security policies and other terms. We make no guarantees and are not responsible for the privacy or security practices of third-party sites, including the accuracy, completeness, or reliability of information presented on those sites. Information you provide in public or semi-public areas, including on third-party social networks, may also be visible to other users. The inclusion of such links on our Site does not in itself imply endorsement of those platforms or their owners or operators.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal data about children. If you are a parent or guardian of a child who has provided us with personal data, you may contact us using the contact information below to request that it be deleted, where applicable.

We do not knowingly sell or share the personal data of children in a manner prohibited by applicable law.

Data security and retention

Please note that no security measure is perfect or impenetrable and we cannot guarantee absolute security. Additionally, information sent over the internet may not always be secure while in transit. We advise against sending highly sensitive or confidential information through unsecured communication channels.

The duration for which we retain your personal data depends on several factors, such as whether we need the data to maintain your account, provide the Services, process and fulfil orders, comply with legal and accounting obligations, prevent fraud, resolve disputes, or meet other applicable contractual and policy requirements.

Your rights

Depending on where you live and the laws that apply to you, you may have some or all of the rights listed below regarding your personal data. These rights are not absolute and may only apply in certain circumstances. In some cases, we may decline or restrict a request where permitted by applicable law.

  • Right to access: You may have the right to request access to the personal data we hold about you, including information about how we use and share your data.

  • Right to erasure: You may have the right to request that we delete personal data we hold about you, subject to applicable legal exceptions.

  • Right to rectification: You may have the right to request correction of inaccurate or incomplete personal data we hold about you.

  • Right to data portability: In certain circumstances, you may have the right to receive a copy of personal data you have provided to us in a structured, commonly used, and machine-readable format and, where technically feasible, request that it be transferred to another organisation.

  • Right to object: In certain circumstances, you may have the right to object to our processing of your personal data, including processing based on legitimate interests and processing for direct marketing purposes.

  • Restriction of processing: You may have the right to request that we stop or restrict the processing of your personal data in certain circumstances.

  • Withdrawal of consent: Where we rely on your consent to process your personal data, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

  • Manage communication preferences: We may send you promotional communications, and you may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails. If you unsubscribe, we may still send you non-promotional communications relating to your account, orders, transactions, returns, or customer service requests.

You can exercise any applicable privacy rights by contacting us using the contact details below.

We will not discriminate against you for exercising any rights available to you under applicable data protection law. We may need to request information from you to verify your identity before responding to your request. Where permitted by law, you may appoint an authorised representative to submit a request on your behalf. We may require evidence that the representative is authorised to act for you and may also need to verify your identity directly. We will respond to valid requests within the timeframe required by applicable law.

Complaints

If you have concerns or complaints about how we process your personal data, please contact us using the information below so that we can review your concerns.

If you are not satisfied with our response and UK data protection law applies to you, you may have the right to lodge a complaint with the Information Commissioner’s Office (ICO). If you are located elsewhere, you may also have the right to contact the relevant data protection authority in your country or region.

International data transfers

Please note that we may transfer, store, and process your personal data outside the country in which you reside. Your personal data may also be processed by our staff, service providers, fulfilment partners, payment providers, technology providers, and other partners located in different countries.

Where personal data is transferred internationally, we take appropriate steps as required by applicable data protection law. Where required, this may include relying on adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the European Commission’s Standard Contractual Clauses, Standard Contractual Clauses, or other legally recognised transfer safeguards.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any rights available to you, please contact us at:

For the purposes of applicable data protection law and unless expressly stated otherwise, L&D Ecommerce Limited, operating under the trade name Mason & Reed London, is the data controller responsible for your personal data.

Customer Service

Brand name:  Mason & Reed London

Email: contact@masonreedlondon.co.uk

Opening hours:   Monday to Saturday from 9:00 AM to 5:00 PM UK local time.

We aim to respond to emails within 1 business day.